Perfumes
why inspiration fragrances have such a stinky rep
The three main causes of the inferior quality inspiration perfumes are low quality ethanol, low percentage fragrance oil and low quality fragrance oil.
Review on "ODOUR - The documentary the perfume industry does not want you to see"
There is a bit of a buzz in the perfume industry at the moment because of a documentary released by Fine Fragrance Collection (FFC) with billboards up all over Jhb. I have had a few customers ask me about it so I thought you might like to know my opinion on the documentary. I agree with a lot of what has been said in the documentary, however I do believe that there are many claims that have been made that are half-truths and some important differences have been left out.
Oil based perfumes
So let me start by defining what an oil based perfume would be. In order for something to be oil based, the majority of the formulation would have to be fragrance oil.